WHAT IS WEB ACCESSIBILITY?
The Web Accessibility Perspectives brings light to barriers that certain viewers face when going through websites. The video explains ways that designers can help make those barriers less prominent and make websites more accessible.
SSE Energy is an example of what good web accessibility looks like. The company has made a conscious effort to improve accessibility, including a rehaul of it's original brand colors, so they contrast more and are more distinguished. They've also added text to speech, tabbing for keyboard only users, and alternate text for non-text elements
SO WHY IS WEB ACCESSIBILITY IMPORTANT?
.Web accessibility allows for websites to be more widely accessible, and allows for consumers to get a good experience, regardless of a certain disability or not. By making websites more easily accessible, not only does it help the company because more people can efficiently use the site, but also the common people
The Superlist website is used to promote Superlist’s productivity products. The website is a generally very sleek design, with a very clean interface.
The promotional website utilizes several animations, while scrolling through — from the loading screen, to the animated text, the website has been successful in adding a perfect amount of animations to make the site pleasing, without the site being too cluttered or distracting. Superlist uses mostly red and black, adding to the sleek look.
It’s generally incredibly easy to navigate through the website; the home page just requires the ability to scroll, in order to see “overviews” of all the different pages. There’s also a navigation bar at the top, for easy access to each of the different sections.
Superlist’s sleek design prioritizes user experience, making it easy to navigate and access different pieces of information, while also maintaining an aesthetically pleasing design.
Adobe XD is one of Adobe’s most well known applications, that focuses on prototyping. Overall, Adobe XD is an incredibly flexible program, while still including a variety of features.
In class, I was tasked with both designing a flower shop application as well as a website by following the linked tutorials.
Flower Shop Tutorial
The flower shop tutorial was very easy to follow and explained most of the basic features; I personally found the video to be a bit slow, but it thoroughly explained all the key features of Adobe XD. As displayed in the photo below, you can see how each of the buttons lead to an alternative page, as well as how to set up a screen so it will automatically load into the next. The tutorial did a good job with balancing the design part of the tutorial, as well as showing off what makes XD different than other design programs, by using the buttons and load in screens.
The website tutorial, on the other hand, I didn’t find nearly as helpful. The video was far too long, and the narration was excessive and unnecessary. The tutorial mostly only shows off the “design” aspects, but doesn’t show anything that separates XD from other design programs - all the features showed in the video could easily have been replicated in Photoshop with minimal effort, and did not actually show of the “prototyping” aspect of Adobe XD’s app.
Adobe XD, overall, is a very flexible program. There’s a bit of a learning curve, but I’d imagine that would be true for the majority of prototyping programs (as I am unfamiliar with prototyping apps in general). The separate “design” and “prototype” settings (as pictured below) are incredibly helpful, and is personally, one of my favorite things about Adobe XD.
The design features are also incredibly diverse, and the panel is pretty self explanatory, sharing many similarities to Photosop and Illustrator. Overall, Adobe XD is a great prototyping app, that I would definitely recommend if you have the budget.
The process of designing Celeste’s Coffee was by far the most time consuming of the projects I’ve completed this year. However, it was also one of my favorite projects.
In my web design class we were tasked with creating a logo for a type of food based business - bakery, ice cream shop, etc. It was up to us to decide the type and the logo design we’d like to accompany it. I chose to do a coffee shop - specifically, a Vietnamese coffee shop since I love Vietnamese coffee but there are no really good Viet coffee shops in the Northeast.
The design process was quite tedious - first, I was tasked with drawing out different patterns and shapes to get exposed to the type of art that comes with logo design. A few examples are drawing stylized strawberries and clouds. After the warmup, I drew four different logo designs to brainstorm my ideas - they were all rough sketches, but they greatly helped me in the design process of my logo. From there, I expanded on one of my sketches to great a more detailed (still sketched) logo which I later transferred to Illustrator.
As for the idea of the coffee shop, as I stated before, I love Vietnamese coffee. Whenever I visit relatives in California, the first thing I do is visit the coffee shop. I even love the homemade ones my mom makes - I’ve never been a fan of American coffee, and there are no good Viet coffee stores in the Northeast, especially, around this area.
And although Vietnamese coffee, is, well, Vietnamese, I do think that people from other cultures would like it. I hear a lot of complaints about not liking coffee because it’s “too bitter” or because of the taste, and Vietnamese coffee tends to be a lot creamier, and a lot sweeter in comparison.
One of the downsides of my favorite Vietnamese coffee places in California is that there is no sit in part of the shop - it’s a pick up and go shop. I’d preferably want a small shop with a “comfortable” atmosphere - different lounges to sit in with some fireplaces, some tables so people can sit and work and even maybe a bar-like setup. I’d preferably sell primarily Vietnamese coffee, and some small bakery treats to go with - anything that can be considered either a light breakfast or an “on the go” kind of snack.
As for the end product of the logo, I enjoyed created the “abstract” like coffee design, as well as adding the banner design. As for things that I’ve learned from past assignments, I learned that descriptive logos are almost always better for small not well known businesses, which is why I chose to do a design with a coffee cup. Prior to this, my experience with Illustrator was limited at best, and through this assignment I was greatly able to improve my knowledge of the program including (but not limited to), the usage of paths, learning how to stylize text, and learning how to use the curvature tool effectively.
Ruby Bridges was one of the first African American children to be integrated into a “white” school, when segregation was more common (not necessarily legal, but socially acceptable). She was six years old when she was originally transferred to the school, and every day she had to be walked by security to prevent anyone harming her. Every year we celebrate her to celebrate her bravery
The painting shown above, "The Problems We Live With" is able to capture how hateful many people were back then, and how people were so determined to drag Ruby down. However, even with this, Ruby is shown with walking her head up high, even at the young age of six.
A company’s reputation is everything; in the world of business, the public image of the company is crucial to their success. And one of the first interactions customers have with a company, is simply in the name and in the logo.
Although the average person like you and me may not think about logos much, there are actually statistics that correlate with logos and companies’ success. For examples, descriptive logos (which are logos that have something to do with the company, ie. Apple having an apple logo) are often seen as more “authentic” and “trust worthy” since they tell us a little more about a company’s specialty. In A Study of 597 Logos Shows Which Kind Is Most Effective, the article states that descriptive logos tend to have a higher profit than non descriptive - especially in the early stages of a company.
Color theory is also equally important in logos. While we don’t consciously think about it, our minds tend to correlate things like blue and green with things that are more ethical. Our minds catch on even the smallest of things and with one image, we already subconsciously have feelings toward a company, whether reasonable or not.
Logos are the face of a company, and as a company grows bigger, it’s important to the public image, and marketing success.
Dust My Shoulders Off’s music video by Jane Zhang, features a variety of famous artworks. The video starts off with Zhang walking through an art museum, and then zooms into said artworks (starting with Nighthawks by Edward Hopper), in which Zhang inserts herself into.
In the very first artwork, Nighthawks (as mentioned above), the original piece features a waiter/chef, two male customers, and one woman in a red dress inside of a restaurant. In Zhang’s music video, she replaces the original woman, and the scene starts by her walking into the restaurant, on her phone. She later attempts to take a seat at the table (only for the waiter to spill coffee on her), as depicted below
Zhang also manages to insert herself into The Gleaners by Jean-Francois Millet, right after the Vincent Van Gogh Self Portrait. The original artwork depicts three women picking up ears of corn in the fields. Zhang (and two other dancers) replace these women in the video.
Although I'm not a fan of the music in the video itself, I think that Zhang's idea of inserting herself into famous pieces of art was extremely creative, and overall, the music video was enjoyable to watch.